"Observe" Typography

"observe" typography study

I learned how to edit typefaces using Illustrator which inspired me to create letters using my traditional illustration skills, along with my digital skills.

Mediums: Pen + Paper + Adobe Illustrator + After Effects

Duration: 40 hours

SETTING GOALS

I was given the prompt, while pursuing my MFA, to animate a word and have the animation tell the story of that word without the crutch of using the written word. I knew what I needed to do for the assignment, but what did I want to get out of it?

1. Choose a word that inspires me

2. Create a bridge between my art and my design

3. Develop technical skills that I can use later 

PROCESS AND PROCESSING

I chose the word "observe" because I felt connected to it and I felt like there was power in others' feeling the same connection.

I started with creating storyboards, version after version. Each one got closer to where I was seeking to be.

I didn't want to superficially show what it means to "observe". I wanted to force the viewer to participate in the act of "observing" and have that experience be their recognition of the word.

I decided to hand draw details that would animate with a close camera angle, slowly revealing the entire word. The visual interest would keep the viewers' attention and the movement would keep them engaged.

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I chose a font that gave me good structure, then I drew details, and proceeded to edit the font itself so I could make it my own.

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FINAL PRODUCT

Each letter has its own personality, a piece of a greater whole. All of my goals were met, and the experience of translating my drawing skills to the computer gave me confidence in having a unique voice as a designer as well as an artist. 

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