Rochester Access Lines is a theoretical subway system in Rochester, NY that would give Rochester residents access to necessities efficiently and safely.
Role: Researcher + Visual Designer
Duration: September 2018 - October 2018
Team: 10+ Researchers + Visual Designers
Client: Rochester Institute of Technology | Project
Over 10 designers and researchers set out to re-create the neglected Rochester, NY Subway System. Everyone did the initial research and pooled it together. We then individually took our own paths to create the best imaginable replacement for the City of Rochester's Subway System.
Rochester, NY is lacking a reliable, efficient, affordable, and safe public transportation system to access necessities, while people are constantly looking for ways to get around on a budget and a schedule.
Users are people who lack access to a car or a reliable mode of transportation. These people tend to be students, low-income, disabled, and/or in single-parent households.
The goal is to revitalize the subway system in Rochester and create a system that gives people access to necessities affordably and efficiently.
Through analyzing user research, we identified which needs aren't being met by the current public transportation system, and how we can meet those needs and provide residents a higher quality of life.
SURVEY QUESTIONS (in-person survey)
Findings show that people's basic needs aren't being met through the current public transportation system. If their basic needs aren't being met, how can they expect to use the transportation to take them to places to enjoy themselves? Their quality of life could be dramatically improved by creating an efficient and affordable system that gives them access to amenities that the higher-income neighborhoods and people have access to. Users should have access to a system that takes them to the resources that they deserve, not the ones that they are stuck with because an inefficient system is serving them.